The Power of Flowers: Why We Need Beauty in Our Lives

In a world that moves fast and often feels too heavy, beauty matters. Maybe now more than ever.

We’re taught to be productive. To move quickly. To chase results. And yet, what is it that softens the edges of a hard day? What helps us pause for a moment, breathe a little deeper, and remember the simple goodness around us?

A flower.

A bloom on your table. A single stem tucked into a jar by your bedside. A dahlia field glowing in the evening sun. These little pockets of beauty are more than decoration, they’re grounding. They remind us we’re human. They remind us to feel.

Why Beauty Isn’t Just a Luxury

We started Franklin & Co. Flower Farm, because we believe flowers are essential in the same way food or shelter is, but because they are essential in a way that nourishes the soul.

Beauty isn’t fluff. It’s a life giving force. It connects us to memory, emotion, and place. It gives us something to marvel at, something to care for, and something to share.

When someone receives a bouquet, it’s never just about the flowers. It’s about being seen. It’s about joy, comfort, celebration, healing. It’s about connection.

Flowers as Medicine for the Soul

There’s a reason why flowers show up in hospitals, at weddings, at funerals, and in quiet gestures of everyday love. They hold space for what words can’t always express.

And it’s not just sentiment, it’s science.

A study conducted by Rutgers University found that flowers trigger happy emotions, increase feelings of satisfaction, and positively influence social behaviour. Participants who received flowers reported increased contact with friends and family and felt more emotionally connected.

Researchers at Harvard Medical School and Massachusetts General Hospital also explored the psychological benefits of flowers. They found that people who lived with fresh flowers for just a few days reported feeling less anxious and more compassionate. Their environments felt more welcoming, and they experienced increased feelings of optimism.

Another study published in the International Journal of Environmental Research and Public Health showed that exposure to flowers, particularly yellow ones, can significantly improve mood and reduce stress levels.

So, when we talk about flowers as medicine for the soul, we’re not speaking in metaphor. These blooms truly make people feel better. They calm, uplift, and invite a sense of peace.

Flowers don’t fix everything, but they help us carry things. They hold joy and sorrow side by side. They ask nothing from us, but offer so much.

A Reminder to Pause

Beauty for Everyday Living

Even though our farm is just beginning, the intention behind everything we grow is already rooted in something timeless: the belief that beauty is not something reserved for special occasions. Flowers belong in the everyday. They belong in cluttered kitchens, beside muddy boots, and next to your morning coffee.

We don’t need a reason to add beauty to our lives. Sometimes, a bouquet is just for you. Just because. And that’s more than enough.

We imagine the people who will one day walk through our rows and find the flower that makes them stop and smile. We picture homes where our blooms will live for a short while, quietly offering peace, a splash of colour, and a reminder to breathe.

Even before our gates open, the purpose is clear: to cultivate a space where people can feel something. Where simplicity meets meaning. Where beauty is part of your every day.

Our farm tagline is simple: Live simply, bloom wildly.

To me, that means stripping away the noise, getting back to what matters, and living life with intention and joy. You don’t need big fancy things to be happy, you can find joy in the simple things, in the ordinary, in the everyday moments that often go unnoticed. You don’t need extravagance to feel full, you need moments. Moments that ground you, lift you, move you.

It means being present. Letting yourself bloom in your own time. And embracing the wild beauty of a life well lived, even if it’s quiet, even if it’s slow.

Walking through the fields in summer, scissors in hand, there’s no rush. Just rows of blooms, buzzing bees, and the soft rhythm of your own breath. That moment, that invitation to be present, is why we do what we do.

We believe beauty is worth cultivating. Not just in the fields, but in our lives. In the way we treat one another. In the time we take to notice something growing.

Even a single flower can shift the tone of an entire room. One petal, delicate and fleeting, still holds the power to move us. To comfort us. To remind us that beauty doesn't have to be loud to be felt.

A dahlia in a jar. A cosmos bending in the breeze. A tulip on your nightstand.

Flowers teach us to slow down. To look closely. To feel deeply.

And in a world that often demands so much from us, that kind of softness is a quiet kind of strength.

– Cory