The Power of Flowers: Why We Need Beauty in Our Lives
May 04, 2025
Beauty matters, especially when life feels heavy.
We’re taught to be productive. To move quickly. To chase results. And yet, what is it that softens the edges of a hard day? What helps us pause for a moment, breathe a little deeper, and remember the simple goodness around us?
A flower.
A bloom on your table. A single stem tucked into a jar by your bedside. A dahlia field glowing in the evening sun. These little pockets of beauty ground us. They remind us we’re human. They remind us to feel.
Why Beauty Matters
We started Franklin & Co. Flower Farm, because we believe flowers are essential in the same way food or shelter is, but because they are essential in a way that nourishes the soul.
Beauty is a life-giving force. It connects us to memory, emotion, and place. It gives us something to marvel at, something to care for, and something to share.
When someone receives a bouquet, it’s about being seen. It’s about joy, comfort, celebration, healing. It’s about connection.
Flowers as Medicine for the Soul
There’s a reason why flowers show up in hospitals, at weddings, at funerals, and in everyday gestures of love. They hold space for what words can’t always express.
The science backs this up.
A study conducted by Rutgers University found that flowers trigger happy emotions, increase feelings of satisfaction, and positively influence social behaviour. Participants who received flowers reported increased contact with friends and family and felt more emotionally connected.
Researchers at Harvard Medical School and Massachusetts General Hospital also explored the psychological benefits of flowers. They found that people who lived with fresh flowers for just a few days reported feeling less anxious and more compassionate. Their environments felt more welcoming, and they experienced increased feelings of optimism.
Another study, published in 2021 in the International Journal of Environmental Research and Public Health, found that looking at yellow and red flowers for just a few minutes improved people’s mood and helped them feel more relaxed.
So, when we talk about flowers as medicine for the soul, These blooms make people feel better. They calm, uplift, and invite a sense of peace.
Flowers don’t fix everything, but they help us carry things. They hold joy and sorrow side by side. They ask nothing from us, but offer so much.
Beauty for Everyday Living
Even though our farm is just beginning, the intention behind everything we grow is already rooted in something timeless: the belief that beauty is not something reserved for special occasions. Flowers belong in the everyday. They belong in cluttered kitchens, beside muddy boots, and next to your morning coffee.
We don’t need a reason to add beauty to our lives. Sometimes, a bouquet is just for you. Just because. And that’s more than enough.
We imagine the people who will one day walk through our rows and find the flower that makes them stop and smile. We picture homes where our blooms will live for a short while, offering peace, a splash of colour, and a reminder to breathe.
Even before our gates open, the purpose is clear: to create a space where people can feel something. Where simplicity meets meaning. Where beauty is part of your every day.
Our farm tagline is simple: Live simply, bloom wildly.
To me, that means stripping away the noise, getting back to what matters, and living life with intention and joy. You can find joy in the simple things, in the ordinary, in the everyday moments that often go unnoticed. Moments that ground you, lift you, move you.
It means being present. Letting yourself bloom in your own time. And embracing the wild beauty of a life well lived, even if it’s slow.
Walking through the fields in summer, scissors in hand, there’s no rush. Just rows of blooms, buzzing bees, and the soft rhythm of your own breath. That moment, that invitation to be present, is why we do what we do.
We believe beauty is worth growing. Not just in the fields, but in our lives. In the way we treat one another. In the time we take to notice something growing.
Even a single flower can shift the tone of an entire room. One petal, delicate and fleeting, still holds the power to move us. To comfort us. To remind us that beauty doesn't have to be loud to be felt.
A dahlia in a jar. A cosmos bending in the breeze. A tulip on your nightstand.
Flowers teach us to slow down and look closely.
And in a world that often demands so much from us, that kind of softness is a kind of strength.
– Cory
Know someone who could use a little calm? Give them time in our flower field with a U-Pick gift card.
About Cory
Cory Franklin is a retired RN who had never grown a flower before she started Franklin & Co. Flower Farm, a zone 3 u-pick flower farm in Charlie Lake, BC. She is also the founder of Stemwise, a cut flower planning app. She shares what happens in her flower field, real dates and all, so you can grow with less guessing.
