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Work with Cory

Podcast guest

Going big in zone 3.

I'm Cory Franklin. I spent my life caring for others, most of it as a nurse and mother. Now I care for people through flowers on a u-pick flower farm in northern BC, and I built Stemwise, a cut flower planning app to help growers everywhere.

Retired RN · Proudly 40+

Cory smiling in denim overalls among white and pink cosmos in her flower field, holding her snips
1 acreplanted to grow like three, in zone 3
956people picked flowers with us in 2026
1,100+guests at our Summer in Bloom market
3,200+people follow along on Instagram
Cory leaning on a post under string lights, with the flower field, the valley and Charlie Lake behind her
Cory smiling as she cuts white cosmos in the flower field
11 months of research before I sowed a single seed
My story

Still caring for people, just through flowers.

I've spent my whole life caring for others. Most of it as a nurse and mother.

Then my mom was diagnosed with breast cancer, and I left nursing that fall. Nine months later, my dad was diagnosed with a brain tumour.

I wanted to get away from illness. But I'm a caregiver, and that part of me wasn't going anywhere.

So I went looking for a different way to care for people, and I found it in a flower field. I had no growing experience at all. The year before, I tried growing vegetables and they flopped. So I researched. I was so overwhelmed going through websites, growing books and research articles trying to find an answer that was right for my zone. I spent 11 months researching everything I could, and it consumed my life. Then we cleared the poplars on our land and went big, in zone 3.

I grew up playing hockey when not many girls did, so I was used to being different.

I live by Marie Forleo's words: everything is figureoutable.

Where I am now

The flowers became my passion and my mental escape. And the flower field became a place for other people too. Hundreds of them come out to pick every summer.

Everything I learned the hard way went into Stemwise, the cut flower planning app I built to help growers everywhere.

I also write the Stemwise Journal. I read the research the way I learned to as a nurse, then turn it into real-life steps growers can use in their own gardens. And I'm writing my first book.

"My parents didn't raise a quitter. They raised a complainer. So I'm gonna complain for just a minute, and then figure it out."

– Cory

The pink Flower Shack, the farm's roadside stand, with black and white awnings and the Franklin & Co. Flower Farm sign
On the farm

What we do on the farm.

U-pick flower field

An hour in the flower field to pick your own bouquet, with the people who mean the most to you.

The Flower Shack

Our little pink roadside stand, with bouquets, Foothills Creamery ice cream and gifts. 2,231 ice creams went out the door in 2026.

Summer in Bloom

Our once a year vendor market for the whole community, right in the flower field. 65 makers in 2026.

Hand poured soy candles

Poured on the farm in small batches. Quiet Summer was our best seller this year.

It's only year two, and I feel like we're just getting started.

Cory looking out over rows of flowers and hoops stretching across the flower field toward the valley and Charlie Lake
Cory smiling over her shoulder among white and pink cosmos and hoops in the flower field Cory smiling behind a basket of sunflowers in the flower field, with the lake in the distance
Hear me first

A few minutes with me, in the flower field.

You want to know how I sound before you book me. Fair enough! Here's me, talking just like I would on your show.

Why we started the flower farm · 3 minutes · Turn your sound on
Episode ideas

What we can talk about.

I'll bring a Canadian, zone 3 voice most grower podcasts haven't heard yet, plus the real numbers and the honest version of what went wrong. (There's a lot of it.)

01

Caring for everyone, then finding something for me

A nursing career, then my mom's breast cancer and, nine months later, my dad's brain tumour. How flowers became my mental escape, and a new way to care for people.

02

Going big in zone 3

An experienced grower once asked me, "Did you know it would work out?" You never really know. But you have to believe it will, or it won't.

03

Building an app with no tech background

Why a retired nurse built Stemwise, and what it's like to start a tech company from a farmhouse table.

04

Starting over at 40+

A brand new career at 40, and a whole lot of learning in public. Why your second act can be the big one.

05

Growing it with my team

I couldn't do this without the people beside me. How we plan the season together, and how we're growing a flower farm and an app at the same time.

Have your own angle?

Tell me who listens to your show and I'll shape the story for them.

Send me your idea
Questions to ask me

Ready when you are.

Use these as they are, or as a starting point.

  1. 1You spent your life caring for others. What made you step away from nursing?
  2. 2How did flowers become your escape, and a new way to care for people?
  3. 3Why did you build an app, and what was the hardest part?
  4. 4An experienced grower once asked if you knew going this big would work out. Did you?
  5. 5What would you tell a woman over 40 who's scared to start something new?
  6. 6You say everything is figureoutable. What's something you had to figure out the hard way?
  7. 7You write research-backed posts for growers. How did nursing shape the way you read the research?
  8. 8You grew up playing hockey when few girls did. How did being used to being different help you go big?
Media kit

Everything for your show notes.

Short bio

Cory Franklin is a retired RN who spent her life caring for others. After her mom's breast cancer diagnosis, she left nursing, and nine months later her dad was diagnosed with a brain tumour. She found a new way to care for people: Franklin & Co. Flower Farm, a zone 3 u-pick flower farm in Charlie Lake, BC. She built Stemwise, a cut flower planning app for growers of any size, from one backyard bed to a full flower farm, and writes the Stemwise Journal, where she turns cut flower research into real-life steps for growers. She's writing her first book.

How to introduce me

"Cory Franklin spent her life caring for others as a nurse. When both of her parents got sick less than a year apart, she found a new way to care: a u-pick flower farm in zone 3, and the planning app she wishes she'd had."

For your listeners

Where to send them after the episode.

Join the Stemwise waitlist

Stemwise is a cut flower planning app for growers of any size, from one backyard bed to a full flower farm. Listeners hear first when it opens.

mystemwise.com

Read the Stemwise Journal

Research-backed posts on growing cut flowers, with the real-life steps to go with them.

mystemwise.com/blog

Follow along on Instagram

Life on a zone 3 flower farm, and the story behind Stemwise.

@franklinandcoflowerfarm · @mystemwise
Book me

So, want to make a good episode together?

01
Send me a note

Tell me about your show and who listens.

02
We pick a date

I'll reply with times that work for both of us.

03
I show up ready

I'll bring a good mic and notes on who's listening. Then I'll share the episode with my followers.

Or email me at cory@franklinandcoflowerfarm.ca

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